I Sync, therefore I am

There has been a lot written about Ford’s in-vehicle communications and entertainment system, Ford Sync, bringing Wi-Fi into our cars. This of course would enable us to access the internet on the go with an iPod Touch, notebook, cell phone or any other Wi-Fi capable device. The vehicle will allow you to connect your mobile broad band cards available through AT&T, Verizon, and Sprint. You could connect with your friends, watch football games live and even search for information, all this while on the move.

So there appears to be one less barrier to staying constantly connected. With Ford taking the tech savvy path, it has opened doors for other mid-segment manufacturers to do the same. Whether they do so or not remains to be seen. Regardless, it’s an interesting hallmark in the evolution of the web.

Sounds cool, right?

But is it too much? Do we really need more access? The post-Baby Boomer generation has grown accustomed to near constant connection to the web, to TV, to any and all forms of artificial engagement. Is the idea of “sensory overload” simply a fallacy? Or will we reach a point where we want to get away, to turn it all off for just a little while?


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